The success of Genius SMS has been our ability to automatically embed short links in an SMS which allow you to promote and share your business and products with current and prospective customers. As a consequence, it is vitally important that people trust the links they receive in these SMS messages.

This new domain was chosen for the following reasons:

  • the link features the acronym “SMS” which creates the sense that it belongs in an SMS;
  • the link uses the “.mobi” top level domain, which tells users it’s meant to be viewed in the mobile environment (desktop is still fully supported as well);
  • the link no longer uses the South African specific “” top level domain, which makes it far more suitable for international communication; and
  • the new domain has the same length as the old domain, so there’s no extra cost in characters from your SMS messages.

Any old links sent using the “” will still function normally for the foreseeable future, so don’t worry about old campaigns being affected by this change.  Clients who have branded domains pointing to “” will not experience any issues either, and all future links will continue to function normally. We do however advise you point your branded domains to “” at your earliest convenience, as we will phase out the “” domain once “” has been widely adopted. Please don’t hesitate to contact support if you require assistance in doing so.

We’ve Added WhatsApp Reporting

As part of our promise of providing well rounded mobile solutions, we have recently added WhatsApp reporting to Genius SMS.

You can now see which of your recipients attempted to share content to WhatsApp, what’s more, is the recording of link clicks and shares thereafter. We are now able to track how many times the content was clicked on.
For example, if a recipient taps the WhatsApp icon and shares the content to WhatsApp we count a single share unit under the People tab, matching it to the recipient’s mobile number. If 10 WhatsApp contacts click the link received we will record and report 10 unique views on the Genius SMS People tab giving you a better view of the ROI of your campaign.

We will continue to improve Genius SMS and other products over the coming months. This is just one of the examples of our fine attention to detail, as we endeavour to provide you with top quality marketing and communication tools so you can share your business with the world.

If you have any questions about Genius SMS or any of our other innovative business communication services, please don’t hesitate to send an email to

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